Case No. 7
Title : NALLA FARM HOUSE - A DESTINATION WITH DIFFERENCE
Author(s) M .KANTHAN and S .SUNDARAMAN
ABSTRACT
Tourism is a multifaceted fast growing economic and industrial activity of immense global importance. In developing economics like India where opportunities are unlimited tourism opens doors for entrepreneurship especially in places like puducherry. Tourism is becoming a vital engine for economic growth of puducherry. Nalla farm house is one of the eye openers in this area. Spreading over 25 acers this farm house comprised swimming pool. Indoor and outdoor/games, children’s parks, cottages for tourist stay and all other infrastructure required by visitors. Tourism is known for cementing ties between people globally. No doubt tourism entrepreneur is the main catalyst behind this cementing reaction. Entrepreneurship is the propensity of mind to take calculated risks with confidence to achieve the pre determined business or industrial objective. Nalla Farm house had ability to forsee an opportunity along with the location pool in the financial support, selection of ideal location / site and subsequently to engage designs to create physical settings and gather the human resources needed to effectively manage the infrastructure and services which is utmost important for tourism development. Puducherry is an exotic destination charmed with the confluence of Indian and French cultural symbols. The potential for tourism development in pduducherry revoles around the enreprenurs, who offers new products and quality service to the tourist. Understanding this concept fully Nalla Farm house operates with a unique vision which brings in a lot of visitors towards them. Success in tourism business especially depends upon ability to develop lasting and profitable relationship with right customers. In this paper brief history of Nalla Farm, its initial days, growth, problem faced, problems tackled, various turning points, diversified business steps taken will be discussed.Moreover various steps taken by Nalla Farm House to understand customer thoroughly, update their capacity to satisfy customers changing mind set will also be clearly explained.
KEY WORDS; Tourism, Entrepreneur, Infrastructure, Diversified Product.
